{"id":1244,"date":"2019-01-12T17:26:34","date_gmt":"2019-01-13T00:26:34","guid":{"rendered":"https:\/\/responsibiddoc.wpengine.com\/?post_type=article&p=1244"},"modified":"2024-06-04T14:11:29","modified_gmt":"2024-06-04T14:11:29","slug":"master-class-5","status":"publish","type":"article","link":"https:\/\/docs.symphosize.com\/?article=master-class-5","title":{"rendered":"Master Class #5"},"content":{"rendered":"

TRACKING LEAD SOURCES & CLOSE RATES: SPENDING AD MONEY RIGHT<\/b><\/h1>\n

What Changes You Could Be Making To Your Proposals to Increase Your Close Rates.
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In this video:<\/p>\n

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  1. Identify Profitable Marketing Channels: When you\u2019re working with a fixed marketing budget, it\u2019s essential to allocate those dollars to the most profitable channels to meet or exceed your performance targets. If you land a significant opportunity, your first question should be \u201cWhere did this lead come from?\u201d Certain high-opportunity leads come in through specific channels, and you\u2019ll want to invest more heavily there. Tracking your lead source with ResponsiBid is how you can answer that question. Make a list of the marketing channels that drive leads for your business then plug them into your Lead Source field.<\/li>\n<\/ol>\n

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