First, let’s define what a campaign is:

A “Campaign” is the process that you will ask applicants to follow in order to apply for a job. A campaign will have a lot of specific things that make it unique, but every campaign will have these things:

  • A specific button / page that candidates can visit/click to begin the unique process of applying for that specific job.
  • Inside of Preburner campaigns are kept separate so that each campaign will have their own specific pools of candidates.
  • Each campaign will have it’s own independent line of questions, requirements, and videos.
  • Each campaign will have assigned users (within your company) that will be able to view, rate, and collaborate on the candidates.
  • Each campaign will have it’s own specific follow-up automation and statuses that you will customize to determine where candidates are at within the hiring process.

Now you can create a campaign!

Once you have chosen the “Create New Campaign” option from the main dashboard you will begin filling out the campaign creation wizard.


Here you can enter in the identifying name of the campaign so that you will be able to see what the campaign will be used for. Usually the position you are hiring for will make the most sense here.

Next you will be able to determine how you want to start off with your campaign’s default questions:


To make this make the most sense, it’s important that you understand that Preburner’s application process can roughly be broken up into 3 pieces:

  1. General information / Text fields: This is where Preburner allows you to get things like the name, email, address, education, work history and things that would be collected in any other normal online application.
  2. Questions: This is where Preburner gets all fancy in the process. You will be able to ask specific questions almost like an interview setting. You can ask questions in the form of Text or Video– then you can determine how the applicant will be allowed to respond and what limitations you would apply to those responses.
  3. Follow-up: This is where you will tell Preburner what categories (statuses) you want to be able to sort each candidate for that campaign into and then set automation for follow-up for each specific status.

This first spot in the wizard (pictured above) refers to items number 1 & 2 (the sections that make up the part of the campaign the applicant will deal with before submitting the original application.

The wizard will allow you to clone over work you have done in other campaigns, or to just use the defaults that Preburner will supply you with to get things started. So in the picture above, Preburner will use the default options for the General Information area and then clone over the questions area from the existing campaign called “Receptionist”.

When you click “Next Step” you will be asked what to do about part 3… The follow-up portion. The screen will look like this:


Here you will be able to again choose from any follow-up you have created for an existing campaign or you can just use Preburner defaults. No matter which option you choose, the same as configuring your questions, you will only be creating a starting place that you are going to refine however you want. Nothing is set in stone, yet. You are simply selecting how things will look when you first start editing the campaign.