TRACKING LEAD SOURCES & CLOSE RATES: SPENDING AD MONEY RIGHT

What Changes You Could Be Making To Your Proposals to Increase Your Close Rates.

In this video:

  1. Identify Profitable Marketing Channels: When you’re working with a fixed marketing budget, it’s essential to allocate those dollars to the most profitable channels to meet or exceed your performance targets. If you land a significant opportunity, your first question should be “Where did this lead come from?” Certain high-opportunity leads come in through specific channels, and you’ll want to invest more heavily there. Tracking your lead source with ResponsiBid is how you can answer that question. Make a list of the marketing channels that drive leads for your business then plug them into your Lead Source field.

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