TRACKING LEAD SOURCES & CLOSE RATES: SPENDING AD MONEY RIGHT
What Changes You Could Be Making To Your Proposals to Increase Your Close Rates.
In this video:
- Identify Profitable Marketing Channels: When you’re working with a fixed marketing budget, it’s essential to allocate those dollars to the most profitable channels to meet or exceed your performance targets. If you land a significant opportunity, your first question should be “Where did this lead come from?” Certain high-opportunity leads come in through specific channels, and you’ll want to invest more heavily there. Tracking your lead source with ResponsiBid is how you can answer that question. Make a list of the marketing channels that drive leads for your business then plug them into your Lead Source field.
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- Proposals with hooks
- Scheduling as part of the sales process
- Perfect follow-up with every customer… every time
- Profitability in ALL of your service areas
- Tracking your leadsources for maximum ROI
- Selling face to face even when you can’t
- In-person selling VS Website selling VS Over the phone selling